Case study 01
Colorado Homeschool Enrichment
A warmer, braver identity for a tuition-free homeschool program, built around one idea: the classroom is wherever your kid is learning.
01Challenge
CHE offers tuition-free, hands-on enrichment for homeschool families across Colorado, but many parents didn't know what it was, or assumed it was just another school. The brand needed to feel trustworthy to parents, exciting to kids, and work everywhere from business cards to a statewide conference invite.
02Approach
I built the system around the line “Nobody said school had to be at home” and a campaign, “This is my classroom,” that turns real kids' adventures — climbing, skiing, swimming, music — into the classroom. A deep evergreen and bright orange palette, a hand-drawn headline face, and a simple mountain-and-house mark carry it across print, social, motion, and video.
03Outcome
The new brand gave CHE one clear, recognizable voice across every touchpoint, from print and social to video and events, helping more families discover the program, understand what it offers, and feel confident enrolling.
Identity
A mountain-and-house mark, an evergreen and orange palette, and a line that says what CHE is in seven words.
This Is My Classroom
The flagship campaign: wherever a CHE kid is learning, that's the classroom.
Photography
Real CHE families, shot to feel like their everyday — not a stock-photo classroom.
Enrollment & Advocacy
Social and paid campaigns for enrollment, campus leaders, and the #ProtectEnrichmentCO lobbying push.
CHECon
Invitations and motion for CHE's statewide conference in Glenwood Springs, Colorado Springs, and Durango.
Video & Social
Short-form stories and ads for Instagram and TikTok.