Case study 05

Radius Group

Client: Radius Group
Year: 2026
Role: Graphic Designer, Scriptwriter & Set Designer
Services: Business Cards, Ad Campaign, Copywriting, Scriptwriting, Set Design

A refreshed business card, a direct and confident ad campaign, and brand film scripts for a full-stack business partner: brand, technology, and marketing under one roof.

01Challenge

Radius Group does a lot — design, video, ads, apps — and that range was hard to explain quickly. Business owners needed to understand it as one team, not a list of services.

02Approach

I designed a clean, two-sided business card around the Radius mark and built a campaign of single-idea ads, each one naming a real frustration business owners feel. I also wrote the direct-to-camera video ad scripts and director's notes for the leadership team, so the video and still ads speak in the same voice.

03Outcome

The campaign gave Radius Group a sharper, more confident voice and a consistent look across print, social, and video, making its full-stack offer easier for business owners to understand.

Ad Campaign

Single-idea ads that each name a real frustration — late nights, confusing messages, hiring headaches — and answer it with one team. They ran across Meta and Google.

Brand Films

I wrote the scripts and director's notes for Radius Studio's brand films — including the piece that opens radiusstudios.us — and helped design the sets.