Case study 03
Radius Learning
Enrollment campaigns, social content and video for a tuition-free, in-person homeschool enrichment program in Colorado Springs.
01Challenge
Radius Learning was new, and “tuition-free homeschool enrichment” sounds too good to be true. Families needed to understand what it was, trust that it was real, and enroll before classes started.
02Approach
I built an enrollment campaign around clear answers: carousels that explain what Radius Learning is and how it's tuition-free, countdown ads that move families to act before deadlines, and short videos that let real teachers and students do the talking. Photography from classes and events gave every piece real faces.
03Outcome
The campaign gave families clear answers and real faces to trust, building awareness for a brand-new program and helping fill classrooms for its launch.
Enrollment Campaign
Countdown and enrollment ads that gave families a clear reason to act — run across Meta and Google.
radiuslearning Tuition-free, in-person homeschool enrichment in Colorado Springs. Enrollment is open — save your spot!
Real teachers. Real classrooms. Tuition-free classes for Colorado Springs homeschool families.
Radius Learningradiuslearning.orgOpen
Social Carousels
Swipeable posts that answer the questions parents actually ask: what is it, how is it tuition-free, and what does a day look like?
radiuslearning What is Radius Learning? Swipe to learn more →
Brand Film
A short film with Radius Learning's director that introduces the program's mission in under a minute.
Social Video
Teacher highlights, FAQs, and student moments, cut for Reels and Shorts.
Photography
Classes, field trips and community events. Photography by Julia Rodriguez.
