Case study 04

World Challenge

Client: World Challenge
Year: 2025
Role: Graphic Designer & Photographer
Services: Campaign Creative Direction, Social Campaigns, Print & Publication, Merch Design, Photography

Campaigns, print, social, and merch for a global ministry that serves orphans, widows, and persecuted Christians through local partner ministries.

01Challenge

World Challenge works through local partners around the world. New partners needed one clear guide to what partnership means, and supporters needed stories hard enough to be honest but told with dignity.

02Approach

I set the creative direction for World Challenge's Africa campaign, a series of story-driven carousels in a raw, documentary collage style, and designed social graphics, single-story carousels, and ads and slides for large conferences. In print, I designed Together in Mission, a 26-page partnership packet that walks new field partners through the mission, the five pillars of care, and how to share stories well, plus a merch line and note cards that carry the same voice. I also traveled to document stories and partner work as a photographer.

03Outcome

The work gave World Challenge a cohesive visual voice across print, social, and merch, equipping partners with clear guidance and helping campaigns that raised tens of thousands of dollars for the communities it serves.

Africa Campaign

A month-long campaign spotlighting four realities across Africa: animism, Bible translation, food insecurity, and child labor in Madagascar's mica mines. I set the creative direction around torn-paper collage, bold condensed headlines, and a red, gold, and black palette layered over documentary photography, so every carousel reads like a page from a field journal: raw, urgent, and deeply human. Each series ends with a clear call to pray, advocate, and give, and a closing thank-you series showed supporters what their gifts made possible.

WCworld_challengeCarousel · 10 slides•••

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world_challenge Animism in Africa — what it is, and how our partners walk alongside new believers.

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Together in Mission

A 26-page partnership packet for World Challenge's local field partners: the mission, the five pillars of care, story guides, and what to expect from partnership.